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Wyndham's record 2025 deepens the brand's presence in Central Asia

60 01.06.2026
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Wyndham's record 2025 deepens the brand's presence in Central Asia

A record-breaking year

Wyndham Hotels & Resorts closed 2025 with its strongest year yet across Europe, the Middle East and Africa, signing 173 new properties and opening 126 hotels — more than 11,500 rooms added in a single year. The world's largest hotel franchising company now operates around 8,300 hotels worldwide.

The Tashkent City skyline. Photo: Carl Ha / CC BY-SA 4.0, via Wikimedia Commons
The Tashkent City skyline. Photo: Carl Ha / CC BY-SA 4.0, via Wikimedia Commons

Much of that momentum is flowing east. Across Central Asia the group opened 21 properties in a single push, while growth continued through Georgia, Romania and Kazakhstan — the emerging Eurasian travel corridors where rising domestic mobility is fuelling hotel demand.

"Wyndham is planting flags in frontier markets — the Caucasus and Central Asia — chasing the gaps rivals overlook, including in branded residential."

— Skift, "Wyndham's Global Playbook," October 2025

For buyers at Wyndham Residences Charvak, this regional build-out is more than a headline. Each new property strengthens the brand's distribution, loyalty network and management expertise across the corridor — the same infrastructure that underpins a branded-residence investment near Tashkent.

Key figures

  • 173 new properties signed across EMEA in 2025
  • 126 hotels opened, adding 11,500+ rooms
  • 21 properties opened across Central Asia
  • ~8,300 Wyndham hotels worldwide
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